AI Marketing Glossary.

Comparing two versions of a webpage, email, or ad to determine which performs better

B2B marketing strategy targeting specific high-value accounts rather than broad audiences

Autonomous AI system that can perceive, decide, and act to achieve specific goals

Computer systems performing tasks that typically require human intelligence

Framework assigning credit to touchpoints that contributed to a conversion

Selecting specific groups of people to receive marketing messages based on defined criteria

Pre-written series of emails sent automatically based on triggers or schedules

Marketing products or services from one business to another business

Marketing products or services directly to individual consumers

Incoming hyperlink from one website to another

Targeting ads and content based on user's online behavior and actions

Percentage of visitors who leave a website after viewing only one page

The extent to which consumers recognize and remember a brand

Semi-fictional representation of your ideal customer based on research and data

Prompt that encourages audience to take a specific desired action

AI-powered software that simulates human conversation via text or voice

Percentage of customers who stop using your product or service over a time period

Percentage of people who click on a link compared to total who saw it

Creating and distributing valuable content to attract and engage target audiences

Visual representation of the customer journey from awareness to conversion

Percentage of users who complete a desired action

Average cost to acquire one new customer through marketing efforts

Software system for managing customer interactions, data, and sales processes

Total cost to acquire a new customer including all marketing and sales expenses

Complete path a customer takes from awareness to purchase and beyond

Total revenue expected from a customer over entire relationship

Written or video statement from satisfied customer endorsing product or service

Marketing strategy creating awareness and interest in products or services

Score predicting how well a website will rank in search results

Automated series of emails sent on a predetermined schedule

Digital marketing strategy using email to promote products, nurture leads, and build relationships

Percentage of audience that interacts with your content through likes, comments, shares, or clicks

Percentage of visitors who leave your site from a specific page

Free web analytics platform tracking website traffic, user behavior, and conversions

Visual representation of user behavior showing where visitors click, scroll, and focus attention

Single instance of content being displayed, regardless of whether it was clicked

Strategy attracting customers through valuable content rather than interruptive advertising

Partnering with individuals who have engaged social media followings to promote products

Process of finding and analyzing search terms people use to find content online

Standalone webpage designed for a specific marketing campaign with single conversion goal

Process of attracting and converting strangers into prospects interested in your product or service

Free valuable content or tool offered in exchange for contact information

Process of building relationships with prospects through targeted, valuable communications

System assigning numerical values to leads based on their likelihood to convert

Specific, longer search phrases with lower volume but higher conversion intent

Subset of AI where systems learn and improve from experience without explicit programming

Dividing target market into distinct groups with similar characteristics or needs

Measuring, analyzing, and optimizing marketing performance using data

Software that automates repetitive marketing tasks across channels and customer touchpoints

Visual model showing the journey from awareness to purchase and beyond

Prospect deemed more likely to become a customer based on engagement with marketing

Measure of revenue generated compared to marketing spend

Testing multiple variables simultaneously to find the optimal combination

AI technology enabling computers to understand, interpret, and generate human language

Metric measuring customer loyalty based on likelihood to recommend your product

Integrated marketing approach providing seamless customer experience across all channels

SEO elements you control directly on your web pages to improve search rankings

Percentage of email recipients who open an email campaign

Unpaid search engine results earned through SEO rather than advertising

Score predicting how well a specific page will rank in search results

Search engine advertising where advertisers pay per click on their ads

Tailoring marketing messages and experiences to individual users based on their data and behavior

Using data, statistics, and machine learning to forecast future outcomes

Google Ads metric measuring ad relevance, landing page quality, and expected click-through rate

Structured system rewarding customers for recommending your product to others

Showing ads to people who previously visited your website or engaged with your brand

Percentage of customers who continue doing business with you over time

Revenue generated for every dollar spent on advertising

Prospect vetted by sales team as ready for direct sales engagement

Practice of improving website visibility in organic search engine results

Using AI to determine emotional tone and opinion expressed in text

Practice of optimizing websites to rank higher in search engine results

Using social platforms to build brand awareness, engage audiences, and drive business goals

Psychological phenomenon where people follow others' actions to determine correct behavior

Clear statement of unique benefits that make your offering different and valuable

Overall experience person has when interacting with product, website, or service

Using video content to promote products, engage audiences, and drive marketing goals

Marketing phenomenon where content spreads rapidly through social sharing

Using online seminars and presentations to educate audiences and generate leads

Using technology to automatically execute repetitive business processes and tasks

Data customers intentionally and proactively share with you about themselves