Analytics & Metrics Glossary.

Comparing two versions of a webpage, email, or ad to determine which performs better

Framework assigning credit to touchpoints that contributed to a conversion

Percentage of visitors who leave a website after viewing only one page

Percentage of customers who stop using your product or service over a time period

Percentage of people who click on a link compared to total who saw it

Percentage of users who complete a desired action

Average cost to acquire one new customer through marketing efforts

Total cost to acquire a new customer including all marketing and sales expenses

Total revenue expected from a customer over entire relationship

Percentage of audience that interacts with your content through likes, comments, shares, or clicks

Percentage of visitors who leave your site from a specific page

Free web analytics platform tracking website traffic, user behavior, and conversions

Visual representation of user behavior showing where visitors click, scroll, and focus attention

Single instance of content being displayed, regardless of whether it was clicked

Measuring, analyzing, and optimizing marketing performance using data

Measure of revenue generated compared to marketing spend

Testing multiple variables simultaneously to find the optimal combination

Metric measuring customer loyalty based on likelihood to recommend your product

Percentage of email recipients who open an email campaign

Percentage of customers who continue doing business with you over time

Revenue generated for every dollar spent on advertising

Data customers intentionally and proactively share with you about themselves