Marketing Fundamentals Glossary.

B2B marketing strategy targeting specific high-value accounts rather than broad audiences

Selecting specific groups of people to receive marketing messages based on defined criteria

Marketing products or services from one business to another business

Marketing products or services directly to individual consumers

Targeting ads and content based on user's online behavior and actions

The extent to which consumers recognize and remember a brand

Semi-fictional representation of your ideal customer based on research and data

Prompt that encourages audience to take a specific desired action

Visual representation of the customer journey from awareness to conversion

Complete path a customer takes from awareness to purchase and beyond

Written or video statement from satisfied customer endorsing product or service

Marketing strategy creating awareness and interest in products or services

Digital marketing strategy using email to promote products, nurture leads, and build relationships

Strategy attracting customers through valuable content rather than interruptive advertising

Partnering with individuals who have engaged social media followings to promote products

Standalone webpage designed for a specific marketing campaign with single conversion goal

Process of attracting and converting strangers into prospects interested in your product or service

Free valuable content or tool offered in exchange for contact information

Dividing target market into distinct groups with similar characteristics or needs

Visual model showing the journey from awareness to purchase and beyond

Integrated marketing approach providing seamless customer experience across all channels

Search engine advertising where advertisers pay per click on their ads

Structured system rewarding customers for recommending your product to others

Showing ads to people who previously visited your website or engaged with your brand

Using social platforms to build brand awareness, engage audiences, and drive business goals

Psychological phenomenon where people follow others' actions to determine correct behavior

Clear statement of unique benefits that make your offering different and valuable

Overall experience person has when interacting with product, website, or service

Marketing phenomenon where content spreads rapidly through social sharing

Using online seminars and presentations to educate audiences and generate leads