AI & Automation Glossary.
Artificial intelligence, machine learning, and marketing automation concepts
AI Agent
Autonomous AI system that can perceive, decide, and act to achieve specific goals
Artificial Intelligence (AI)
Computer systems performing tasks that typically require human intelligence
Automated Email Sequence
Pre-written series of emails sent automatically based on triggers or schedules
Chatbot
AI-powered software that simulates human conversation via text or voice
Drip Campaign
Automated series of emails sent on a predetermined schedule
Machine Learning (ML)
Subset of AI where systems learn and improve from experience without explicit programming
Marketing Automation
Software that automates repetitive marketing tasks across channels and customer touchpoints
Natural Language Processing (NLP)
AI technology enabling computers to understand, interpret, and generate human language
Personalization
Tailoring marketing messages and experiences to individual users based on their data and behavior
Predictive Analytics
Using data, statistics, and machine learning to forecast future outcomes
Sentiment Analysis
Using AI to determine emotional tone and opinion expressed in text
Workflow Automation
Using technology to automatically execute repetitive business processes and tasks
Other Categories
Marketing Fundamentals
Core marketing concepts, strategies, and methodologies
38 terms
Technical & SEO
Search engine optimization, website technical concepts, and web performance
35 terms
Analytics & Metrics
Data analysis, KPIs, performance metrics, and measurement frameworks
28 terms
CRM & Sales
Customer relationship management, sales processes, and pipeline optimization
27 terms
Content & Strategy
Content marketing, copywriting, and strategic planning
26 terms