CRM & Sales Glossary.
Customer relationship management, sales processes, and pipeline optimization
CRM (Customer Relationship Management)
Software system for managing customer interactions, data, and sales processes
Lead Nurturing
Process of building relationships with prospects through targeted, valuable communications
Lead Scoring
System assigning numerical values to leads based on their likelihood to convert
Marketing Qualified Lead (MQL)
Prospect deemed more likely to become a customer based on engagement with marketing
Sales Qualified Lead (SQL)
Prospect vetted by sales team as ready for direct sales engagement
Other Categories
AI & Automation
Artificial intelligence, machine learning, and marketing automation concepts
42 terms
Marketing Fundamentals
Core marketing concepts, strategies, and methodologies
38 terms
Technical & SEO
Search engine optimization, website technical concepts, and web performance
35 terms
Analytics & Metrics
Data analysis, KPIs, performance metrics, and measurement frameworks
28 terms
Content & Strategy
Content marketing, copywriting, and strategic planning
26 terms